Chapters 9, 10 – Body, Introduction, Conclusion
[Exercise] Evaluating Introduction & Conclusion
Jamie Oliver’s Teach Every Child about Food (TED Talk, 2010)
As a group of 3-4, discuss how Jamie Oliver developed his introduction and conclusion.
Evaluate each criterion based on specific strategies or examples he used. Be prepared to deliver a one-minute evaluation speech as a group.
Introduction (~03:56)
Gained attention and interest
Introduced topic clearly
Established “credibility”
Give the audience a reason to listen
Previewed body of speech
Conclusion (19:52~)
Reinforced central ideas in a memorable way
Provide “closure”: verbal and nonverbal expression signaling the conclusion: for example…
- Pausing between the body of speech and its conclusion
- Slowing your speaking rate
- Moving out from behind a podium to make a final impassioned plea to your audience
- Signaling with falling vocal inflection that you are making your final statement
Motivate the audience to respond
Inspirational appeals or challenges

